Kanye West and Adidas are making waves in the fashion industry. On Friday, an ad for the Adidas Yeezy Boost 350 V2 Triple White ran on the front page of at least nine publications around the US. According to Business Insider, West posted photos of the papers on his Instagram on Thursday evening, prior to the sneaker's Friday launch. The ad features the phrase "We Love" in a number of languages, as well as a website where people can buy the Yeezy Boost 350 V2.