Samsung Electronics has committed to developing ground-breaking products and services.... that will shape the next era of connected living.
For more on what's in store from the Korean tech giants,... here's our Lee Seung-jae.
It's the world's leading trade show for consumer electronics and home appliances.
From August 31st to September 5th,... IFA 2018 in Berlin is the only place to be for tech fanatics.
This year's event will not only host more innovation and product launches than any edition before it,... IFA 2018 will also present more digital lifestyle products under one roof than any other show worldwide.
Samsung Electronics -- as you'd expect as one of the world's leading tech giants -- is taking center stage.
Samsung is using the event to outline its vision for products and services for the next era of connected living,... enabled by artificial intelligence,... Internet of Things and 5G technology.
Samsung held a press conference on the eve of the event,... to lay out its commitment to developing ground-breaking products,... and to bring greater convenience to people's lives.
Among the many revolutionary products introduced in Berlin,... is Samsung's QLED 8K television,... complete with 8K AI Upscaling.
The TV features several 8K-ready enhancements,... including Real 8K Resolution, Q HDR 8K and Quantum Processor 8K,... all created to bring 8K-quality images to life.

"Samsung is heralding a new era of picture quality at IFA 2018. The key term is 8K. We are presenting a QLED TV with 8K resolution. That means 16 times as many pixels as full HD resolution. This product will be in stores from October."

Samsung expects about one thousand renowned AI researchers to be working in its facilities globally by 2020.
It says they will be designing and developing user-centric AI that continuously learns and improves users' lives in an ever-more intelligent, useful and personalized way.
Lee Seung-jae, Arirang News.