Why 50 Million E Commerce Shoppers Drop Out After First Purchase?

Here’s the 50 million conundrum for India’s ecommerce — regular online shoppers in India are around 50 million, but almost the same number of Indians have stopped online shopping in the last 12 months. The online shopping dropouts and new shoppers coming online could transact up to $50 billion over the next five years.
#retail
#onlineshopping
#OmidyarNetwork
#google
#Ecommerce
#digitalpayments