In mid-July, Drake collected his third No. 1 hit of 2018 on the Billboard Hot 100 with “In My Feelings.” The 'Scorpion' single’s jump from No. 6 was in no small part fueled by social media influencer Shiggy, who started a dance inspired by the song that went viral. As the #DoTheShiggyChallenge spread, celebrities such as Odell Beckham Jr., Ciara, and Will Smith joined in.