Best seller Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and
- 6 years ago
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Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren t reaping the benefits of these initiatives because A) they aren t strategic and B) they re failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows leaders and managers how to develop a unifying strategy for guiding their CSR work. She walks readers through the process of connecting their CSR efforts to the company s core corporate strategy, business objectives, and core competencies. She then shows with her 7 Principles of Branding & CSR why it s critical to embed CSR initiatives into larger corporate strategy, and to tell their CSR story.
Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren t reaping the benefits of these initiatives because A) they aren t strategic and B) they re failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows leaders and managers how to develop a unifying strategy for guiding their CSR work. She walks readers through the process of connecting their CSR efforts to the company s core corporate strategy, business objectives, and core competencies. She then shows with her 7 Principles of Branding & CSR why it s critical to embed CSR initiatives into larger corporate strategy, and to tell their CSR story.