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This title provides expert advice on starting and running a retail business - even in today s ever-changing marketplace. The majority of small retail businesses fail within their first three years. This is mainly due to a lack of thorough research into market trends and opportunities. This third fully revised and updated edition of "Start & Run a Retail Business" is packed with expert advice on what small businesses must do to survive in today s highly competitive marketplace. It provides detailed information on basic retailing principles, merchandising, buying supplies and equipment, personnel and sales management, good customer service, and harnessing the power of new technology. Accompanied by a free CD packed with worksheets and checklists that can be customized for different retail situations, this is a must-have volume for anyone wanting to start and run a profitable business in today s volatile retail marketplace.
This title provides expert advice on starting and running a retail business - even in today s ever-changing marketplace. The majority of small retail businesses fail within their first three years. This is mainly due to a lack of thorough research into market trends and opportunities. This third fully revised and updated edition of "Start & Run a Retail Business" is packed with expert advice on what small businesses must do to survive in today s highly competitive marketplace. It provides detailed information on basic retailing principles, merchandising, buying supplies and equipment, personnel and sales management, good customer service, and harnessing the power of new technology. Accompanied by a free CD packed with worksheets and checklists that can be customized for different retail situations, this is a must-have volume for anyone wanting to start and run a profitable business in today s volatile retail marketplace.