Get the latest from HYPEBEAST TV by hitting the SUBSCRIBE button!

Fashion retailer Cotton On embarks on launching its first streetwear brand, among equals — a fashion conscious range inspired by trends and movements in urban culture from all over the world. Staying true to its appreciation for underground style and sneaker culture, Cotton On tapped Sole Merchants store founder, Dan Tupara as Creative Consultant throughout the design process. Together they produced a full collection of longline tees, fleeces, bomber jackets, drop crotch pants and utility outerwear. For the brand’s first lookbook, they asked HYPEBEAST to come on board alongside Copenhagen-based photographer Bobby Anwar to shoot the campaign, traveling to Auckland, New Zealand to capture the spirit of the range. We sat down with Anwar to reflect on the shoot, his career, what streetwear means to him and where he sees it going in the future. Check it out in full on hypebeast.com.

For up-to-date news and more: http://HYPEBEAST.com
View more HYPEBEAST videos: http://YOUTUBE.com/user/HypebeastTV

Stay connected with us on your favorite social media platform:

http://FACEBOOK.com/hypebeast
http://TWITTER.com/hypebeast
http://TUMBLR.com/tagged/hypebeast
http://PINTEREST.com/hypebeast
http://INSTAGRAM.com/hypebeast