All around creative Curtis Kulig is perhaps best known for his “Love Me” tag, but his passion for the arts transcends far into the realms of photography, canvas work, illustrations and even poetry. In this latest video produced in collaboration adidas Originals, the North Dakota native sheds some light on his creative process, and how everyday rituals and constant changes are key to “creating anything in the first place.” He also delves into what life is like in the Big Apple and how the city’s unparalleled energy helps fuel his drive to design and create. To finish things off, Kulig gives some parting words of advice for the next generation of artists to come.

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