Snow Peak 's Lisa Yamai Wants Customers to Love the Great Outdoors
  • 6 years ago
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For anyone who's into the great outdoors, there's a slew of brands and retailers that cater to their alfresco interests, but no outlet is as diehard and thought-out as Snow Peak. Picture a shop that not only caters to its nature-loving fans, but a store made by nature-lovers for nature-lovers, but with a certain sense of flair to everything. Inside Snow Peak's newest SoHo NYC location, you'll find the most necessary outerwear, the highest quality construction, and a sense that nothing is over-the-top -- most of their Snow Peak-branded utensils, for example, utilize titanium construction and are made with the utmost care and attention to detail. The end result, hopefully, is a deeper understanding and a new level of love and respect for nature through its product design.

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