Nixon’s First NYC Store Brings Workshop-Inspired Customization to SoHo
- 6 years ago
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With the opening of its first New York Store, Nixon is set to infuse the SoHo neighborhood with some California charm. The brand’s West Coast inspired collection of Team Designed, Custom Built watches challenge the status quo of how watches are typically displayed at retail with award-winning, innovative merchandise tools. An open watch table formed in the shape of a wave -- a subtle nod to Nixon's surf heritage -- provide customers with an immersive experience that allows shoppers to not just look, but touch and interact with products. Additionally, a large format watch wall, inspired by boutique sneaker walls, showcases watches in an open format. Rather than withholding product behind locked glass, the new open format flips the script of traditional watch shopping and redefines watch merchandising, inviting customers to engage freely with product.
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With the opening of its first New York Store, Nixon is set to infuse the SoHo neighborhood with some California charm. The brand’s West Coast inspired collection of Team Designed, Custom Built watches challenge the status quo of how watches are typically displayed at retail with award-winning, innovative merchandise tools. An open watch table formed in the shape of a wave -- a subtle nod to Nixon's surf heritage -- provide customers with an immersive experience that allows shoppers to not just look, but touch and interact with products. Additionally, a large format watch wall, inspired by boutique sneaker walls, showcases watches in an open format. Rather than withholding product behind locked glass, the new open format flips the script of traditional watch shopping and redefines watch merchandising, inviting customers to engage freely with product.
For up-to-date news and more: http://HYPEBEAST.com
View more HYPEBEAST videos: http://YOUTUBE.com/user/HypebeastTV
Stay connected with us on your favorite social media platform:
http://FACEBOOK.com/hypebeast
http://TWITTER.com/hypebeast
http://TUMBLR.com/tagged/hypebeast
http://PINTEREST.com/hypebeast
http://INSTAGRAM.com/hypebeast