Hypebeast Road Trips in Portland, Oregon -- Spaces with John C Jay and Wieden+Kennedy
- 6 years ago
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Having left-off with a Pen & Paper from Antonio Brasko in our last episode of Hypebeast Road Trips in Portland, we now take you to another Portland -- in actuality, global -- point of interest, the prolific advertising agency that is Wieden+Kennedy. Founded in the early '80s by Dan Wieden and David Kennedy, the independently-owned agency's presence can be found all over the world, from cities such as New York, Sao Paulo, Shanghai, Tokyo, London and Delhi to name a few. The magnitude of W+K is only realized after its client list and past works are brought to light, names such as Coca-Cola, Levi's, Old Spice, Kraft, Procter & Gamble and Nike immediately jump out -- just take a wild guess at who created Nike's iconic "JUST DO IT." slogan.
Joined by former Global Executive Creative Director and visionary John C Jay, we are taken through the Brad Cloepfil (Allied Works Architecture) lead design in which we are told how the project became "the blind leading the blind" along with a rundown of the defining features in the structure. Watch the video above for an inside look at Wieden+Kennedy's culture and to hear the enriching words of John Jay.
Check out the full post @ http://hypebeast.com/?p=687091
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Having left-off with a Pen & Paper from Antonio Brasko in our last episode of Hypebeast Road Trips in Portland, we now take you to another Portland -- in actuality, global -- point of interest, the prolific advertising agency that is Wieden+Kennedy. Founded in the early '80s by Dan Wieden and David Kennedy, the independently-owned agency's presence can be found all over the world, from cities such as New York, Sao Paulo, Shanghai, Tokyo, London and Delhi to name a few. The magnitude of W+K is only realized after its client list and past works are brought to light, names such as Coca-Cola, Levi's, Old Spice, Kraft, Procter & Gamble and Nike immediately jump out -- just take a wild guess at who created Nike's iconic "JUST DO IT." slogan.
Joined by former Global Executive Creative Director and visionary John C Jay, we are taken through the Brad Cloepfil (Allied Works Architecture) lead design in which we are told how the project became "the blind leading the blind" along with a rundown of the defining features in the structure. Watch the video above for an inside look at Wieden+Kennedy's culture and to hear the enriching words of John Jay.
Check out the full post @ http://hypebeast.com/?p=687091
View more Hypebeast videos: http://hypb.st/VbvIa3
Facebook: http://hypb.st/Jacv1F
Twitter: http://hypb.st/ODQv19
Tumblr: http://hypb.st/PS6Nbi
Pinterest: http://hypb.st/UnrXyQ
Instagram: http://hypb.st/QmoQGz