Popular The Myths of Innovation Full
- 6 years ago
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Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite it s lack of substance. Through Berkun s extensive research into the truth about innovations in technology, business and science, you ll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did - and what you need to do to be an innovator yourself.
Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite it s lack of substance. Through Berkun s extensive research into the truth about innovations in technology, business and science, you ll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did - and what you need to do to be an innovator yourself.