Best seller Gorilla Marketing E-book
- 6 years ago
Clik here https://newforyou.space/?book=1907652728
Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe s aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet s third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline s outrageous PR stunts. From planning and launch, to battles with bureaucrats and a herculean struggle with the British Airways "800-pound Gorilla", this is the definitive story of how easyJet began its relentless rise to becoming one of the world s largest airlines.
Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe s aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet s third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline s outrageous PR stunts. From planning and launch, to battles with bureaucrats and a herculean struggle with the British Airways "800-pound Gorilla", this is the definitive story of how easyJet began its relentless rise to becoming one of the world s largest airlines.