As sneaker releases become more and more limited and near impossible to get hold of, we take a look at the factors behind the rising popularity of the online sneaker culture.

Taking a look particularly at the impact of social media, we also speak to some of the most respected names in the industry.

Watch the video above to hear what Morgan, Ediz, Kitty, Kickposters, Gerry from Tower London, and King of Trainers had to say.

Be sure to hit the subscribe button, along with the alarm icon to turn on notifications, and let us know your thoughts in the comments below.

About The Sole Supplier:

A daily news website for the latest UK footwear releases and culture. We cover the biggest upcoming launches alongside breaking European / UK news from the scene.

If you want exclusive early access unboxing videos, guides on how to get limited pairs or even just solid reviews of the latest releases then this channel is for you.

If you are a Football fan then you will find a range of boot reviews, play tests and event coverage from Nike to adidas to New Balance.

Hit up our website for the hottest sneaker news, release dates and more www.thesolesupplier.co.uk

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