Digital Marketing Weekly Updates | Part - 1

  • 6 years ago
Hello Everyone!! Let us take a look at the latest developments and updates in the Digital world from last week!

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1.Facebook launched several new features to make its video platform more community-centered and engaging. Facebook is making Live videos more interactive with polling for live and on-demand videos and gamification for live videos. It’s also bringing videos from pages into the Watch tab and rolling out the “top fans” badge to more creators.
Facebook is also testing a new video template for pages that “puts video and community front and center on a creator’s Page, with special modules for things like videos and groups,” and rolled out the Facebook Creator App for Android globally.

2.Twitter has taken another step towards reducing the impact of trolls and abuse by acquiring Smyte, a company founded by former Facebook, Instagram and Google team members who specialize in webspam, fraud and digital security.

3.Instagram announced IGTV, a new app designed for watching long-form, full-screen vertical videos from your favorite Instagram creators. The videos can be up to an hour long and can also be viewed from within the main Instagram app. IGTV will be rolling out globally over the next few weeks on Android and iOS.

4.Facebook is testing a new paid subscription program that gives admins the ability to create and manage separate, subscriber-only groups and charge members a monthly fee for accessing the exclusive content. Members will be able to sign up and manage subscriptions through the Facebook app for iOS and Android. Facebook states that subscription groups are part of their “overall approach to helping creators and leaders to financially support the work they do to engage their fans and communities.” Facebook is currently testing subscription groups with a small number of group admins.

5.Facebook will slowly begin to roll out autoplay video ads inside Messenger this week. The company began selling static ads within Messenger a year and a half ago and is now looking to expand its portfolio to include video ads. Facebook states that these video ads will roll out “gradually and thoughtfully” and Messenger users “will remain in control of their experience.

6.Google released Google Podcasts app for Android devices. This new dedicated app for podcasts includes access to a vast library of podcasts (over 2 million) and will sync across virtually everything Google, including Assistant, Home speakers, and search. Google is planning to release “multiple AI-driven features in the months ahead” such as automatic transcription that adds closed captioning to podcasts, the ability to see what’s coming next in the episode you’re listening to, and proactive suggestions for material related to an episode in case you want to dive deeper into the subject.

7.Snapchat is adding two new features to Snap Map: Weather and World Effects. With the new Weather Effects, user

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