Abercrombie Desperate To Prove Not Just For Teens Anymore

Abercrombie Abercrombie & Fitch has been working hard to execute a turnaround— it's investing in stores, improving its product assortment, and working on its marketing strategy. This week, it announced it would be partnering with sbe, a hotel and lifestyle chain, to launch pop-ups in its hotels and offer A&F Club members benefits at these locations.