Amazon Prime Day Puts Massive Pressure on Retailers Amazon Prime Day is prompting Target, Macy's, Walmart and J.C. Penney to offer massive Black Friday-style sales in July. Target will offer 30 percent discounts on Target-exclusive home brands, select baby gear and Google products. The retailer will also offer
25 percent off beauty and personal-care items. Home Depot, Staples, Best Buy and Bed Bath & Beyond have said they will price-match Amazon Prime Day deals. Macy's is holding a "Black Friday in July" promotion, offering 25 percent off most of the site. Lowe's is also giving out free Google Home Mini devices to shoppers who spend more than $150 on Lowes.com. Prime Day generated about $1 billion for Amazon last year.