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With its ultra-dynamic proportions, elegantly sporty lines, low-slung silhouette and innovative design features, the BMW i8 represents a new generation of sports car. Bringing together hallmark features of the BMW brand with the design language developed specially for BMW i cars creates a progressive aesthetic which faithfully communicates the performance attributes, efficiency and innovative premium character of the plug-in hybrid sports car. The launch of the BMW i8 sees the world's first sports car to be purpose-built with sustainability in mind complete its journey from vision to reality. Its unmistakable, emotion-stirring looks can be put down to a prototype design that was first unveiled in the guise of the BMW Vision EfficientDynamics, meticulously refined for the BMW i8 Concept exhibited at the 2011 Frankfurt Motor Show and now adopted virtually unchanged for the production version. Both the exterior and interior of the emotionally-led 2+2-seater embody a revolutionary, pioneering take on the Sheer Driving Pleasure for which BMW is renowned. Clean, minimalist lines, homogeneous surfaces defined by a small number of crisp edges and function-focused details underline the forward-looking nature of the BMW i8.

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