Eddie Hearn Exclusive Part 2 of 4: "Social media one of the most important facets of my promoting."

In Part 2 of this 4 part exclusive, @JonathanShrager talks to the UK's leading promoter Eddie Hearn regarding the influence of his father, Matchroom chairman Barry, the evolution of boxing promotion and the role of social media, his dealings on Twitter, the ever-expanding roster of Matchroom boxers, his criteria for signing fighters, an insight into his future plans for novel Matchroom platforms, comparisons and contrasts between boxing and MMA/UFC, the segmentation of boxing audience demographics, and the guiding principles behind his matchmaking.