Walmart is bringing together a bunch of companies at Flipkart to fight two common enemies: Amazon and Alibaba. Walmart, which retained Alibaba-rival Tencent Holdings and Microsoft as Flipkart investors, is in talks to bring in Google as an investor—a move aimed at Amazon. The alliance highlights the fact that American and Chinese firms, along with Japan’s SoftBank Group Corp., have become key players in India’s internet market. Apart from Flipkart, many large Indian startups, including Ola, Paytm, Zomato and Oyo, count these firms as their largest shareholders.