Chipotle To Shut Up To 65 Underperforming Restaurants
- 6 years ago
Chipotle To Shut Up To 65 Underperforming Restaurants
Under new CEO Brian Niccol, the chain will revamp its menu and marketing.
Niccol and his team spoke with investors on how the chain could raise digital sales.
Chipotle will add in-app delivery to about 2,000 restaurants by the end of the year.
It will also launch a long-awaited loyalty program in 2019.
Outbreaks of E. coli, Salmonella and norovirus were linked to its restaurants in 2015.
The company’s share price plummeted as diners retreated.
Analysts and investors expect new CEO Niccol to steer the company in a more modern direction.
The former chief of Yum Brands Inc’s Taco Bell is on track to bring some new flair to the chain’s menu.
Under new CEO Brian Niccol, the chain will revamp its menu and marketing.
Niccol and his team spoke with investors on how the chain could raise digital sales.
Chipotle will add in-app delivery to about 2,000 restaurants by the end of the year.
It will also launch a long-awaited loyalty program in 2019.
Outbreaks of E. coli, Salmonella and norovirus were linked to its restaurants in 2015.
The company’s share price plummeted as diners retreated.
Analysts and investors expect new CEO Niccol to steer the company in a more modern direction.
The former chief of Yum Brands Inc’s Taco Bell is on track to bring some new flair to the chain’s menu.