WORLD - For the first time, Max Mara on Monday held a runway show of its resort 2019 collection at the family’s Collezione Maramotti museum in Reggio Emilia, which displays priceless works by contemporary artists. This was the ideal backdrop for Max Mara’s creative director Ian Griffiths, who turned to what he deemed “the most appealing part” of the Arte Povera art movement for inspiration.

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