The Internet Is Shaming Kim Kardashian for Straightening North West's Hair North West debuted her Ariana Grande-inspired ponytail while walking to her birthday celebration and some folks were not having it. Her mom, Kim Kardashian, was criticized for using the harsh treatment on her 5-year-old daughter’s hair, who usually keeps it curly and natural. “I hope North West doesn't get a lot of heat damage to her hair while she's young,” tweeted one user. “I really hate how the kardashians keep straightening that poor baby’s hair tho. North west gonna have heat damage before she’s 10- before I even knew what a straightener was smh,” another user said. Kim K is being judged not just for hair damage. Some perceive the style as a bad example for women of color, who are pressured to treat their hair rather than wear it naturally.