Investing.com - General Electric (NYSE:GE) needs to cut its quarterly stock dividend again if it wants to generate enough cash and reduce risk as management tries to turn around the company.That's the conclusion of JP Morgan , which outlined its argument in a note to clients.The Wall Street firm says GE needs $30 billion in cash to pay off debt and meet the expectations of ratings agency's, having already suffered credit downgrades.GE's dividend, long an attraction for investors, was halved by the company last year, as the industrial conglomerate moved to battle a cash crunch. GE also plans $20 billion in assets sales. JP Morgan says GE's situation "is not set to improve quickly" and the time is right to present a new turnaround plan "as long as it's achievable and conservative." The firm has a 12-month stock price target for GE of $11. GE shares have lost half of their value in the past 12 months.