The definition of a beautiful woman is used to be dictated by cover of magazines or television. Back then, a woman has to look a certain way in order to be considered beautiful. But we believed differently. We believe that every woman can be beautiful in her own respective way. A woman can have a dark skin or a fair skin and can be beautiful. A woman can have a curly hair or a straight hair and can be beautiful. A woman can wear jeans size 26 or 40 and can be beautiful. A woman can be 170 cm or 150 cm and can be beautiful. In the end, who are we to point a finger at them and to say that they are not beautiful? That is the message that we are trying to spread to all women around the world that they can be themselves and they can be beautiful. And that is why we are creating BeautyFest Asia: to inspire and empower every single woman around the world to feel confident and beautiful just the way they are. Because we believe that every woman is beautiful.

BeautyFest Asia is the largest beauty festival and conference in South East Asia, which will be held at Ciputra Artpreneur, Jakarta, Indonesia on 18-19 March 2017. The event will feature 4 global beauty bloggers (Jenn Im, Peary Pie, Tina Yong, and Soothing Sista) and 25+ prominent regional bloggers (Ayla Dimitri, Rachel Goddard, Cindercella, Elle & Jess Yamada, Claudia Novira, Alika Islamadina, Star Irawan, and many more). We will also have Brand Lab, which will feature industry experts from top beauty brands and companies in the region, interactive talk shows, live make-up classes, and meet and greets with all the beauty bloggers. To showcase the latest and most trending beauty products, we have 40+ brands displaying their newest collection in The Galleria at BeautyFest Asia. As the finale, we have Beauty Gala, an award ceremony to recognize excellence in the beauty industry. Beauty Gala will be attended by A-list celebrities, beauty enthusiasts, and top influencers in beauty industry. There are 15 awards that we are going to celebrate, from brand of the year, make up artist of the year, to hairstylist of the year and woman of the year. With this world-class rundown, we believe that BeautyFest Asia will be the first of its kind to create an event in such scale that will revolutionize the beauty conference all across the globe.

Last, I would like to thank everyone who makes this event possible. From our super-awesome team at IDN Media who works relentlessly, to sponsors, brands, partners, medias, and vendors. From beauty bloggers and creators, to musicians and celebrities. And the most important thank you is to each and every single one of you, who believes in the vision of BeautyFest Asia. You, who believes that every woman can be herself and can still be beautiful. You, who wants to redefine beauty to all women across the globe. You, who wants to celebrate the uniqueness in every woman. You, who believes that beautiful does not have any boundaries or rules. And you, who believes that BeautyFest Asia can inspire and empower every single woman around the world to feel confident and beautiful just the way they are. Because every woman is beautiful.

#BeautyFestAsia2017 #EveryWomanIsBeautiful