On Saturday 2 December, Beneteau and Peugeot unveiled the result of a unique collaboration at the opening of the Nautic boat show in Paris. Global leaders in their respective industries, the two brands have combined their innovative technological know-how and forward thinking to create a pioneering steering station. The Seadrive Concept promises to be a fantastic experience for visitors and will offer new perspectives on the future of motorboat driving. Try it out at the biggest boat show in France. While certain cars now boast lines and luxury inspired by the world of yachting, boats, on the other hand, are adopting ergonomic solutions and designs from the car industry. Resulting from a highly productive exchange between these two worlds, the demonstrator invented and designed by Peugeot design Lab integrates Ship Control® connected technology, recently developed by #beneteau, in PEUGEOT’s i-Cockpit®. This intuitive connected steering station, at the crossroads of the car and motorboat industries, offers visitors an opportunity to enjoy a unique immersive experience and to gain a glimpse of the future.

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