On Thursday, Hadid apologized in an Instagram Story video after receiving backlash for 'Vogue' Italia’s May 2018 cover issue. Hadid explained that photographer Steven Klein aimed to style her in a different way creatively, but some social media users saw it as 'blackface.' Gigi Hadid, via Instagram Gigi Hadid, via Instagram Hadid has faced criticism for similar issues of representation in the past – one for Vogue Arabia and a 2015 shoot with Vogue Italia. For both shoots, she was styled in ways that social media users considered to be “cultural appropriation.”