in this episode of 'Price Points', Epicurious challenges chocolate expert Amy Guittard of Guittard Chocolate Company to guess which chocolate is more expensive. Guittard breaks down chocolate chips, white chocolate, dark chocolate, and cocoa powder. For each type, the connoisseur looks at and taste tests each chocolate before guessing which chocolate costs more. Once the prices are revealed, Guittard explains why a specific chocolate costs more and how each chocolate is prepared.