Consumers Mad At Whole Foods Partnering With Yellow Fever

News broke out that Whole Foods partnered with Yellow Fever Eatery and they are receiving quite a bit of backlash. Apparently the company's name comes from the slang term for a white man's sexual attraction to Asian women. Many people find this to be in poor tastes. A Columbia University professor and author Marie Myung-Ok Lee wrote, "An Asian 'bowl' resto called YELLOW FEVER in the middle of whitest Whole Foods-- is this taking back of a racist image or colonized mind?"