CGI VFX Breakdown Sloche Glitch by SHED. Featured on http://www.cgmeetup.net/home/sloche-glitch-vfx-breakdown/
Sloche is a freakish slushie brand that’s huge in Quebec. For this summer campaign, the original concept was turning around a brain freeze. So we started from there and we created stunning visuals featuring a series of heads exploding off teenagers’ bodies with digital glitches as they take a neuron-scrambling slurp of super-cold slushie.
The motion design team dipped into their software toolbox and researched a variety of graphic techniques to create the eye-catching glitch effect. They chose a color palette to mirror the look of the Sloche flavors, and the overall esthetic is stripped down to focus the eye on the image’s myriad textures and details.
CREDITS:-
Client : Sloche www.shedmtl.com Director: Jérémie Saindon / Antler Agency: Havas Worldwide Canada Creative Director: Jean-Christian Bizier Art Director: Patrick Seymour Copywriter: Julien Remillard
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CGI VFX Breakdown HD "Sloche Glitch" by SHED | CGMeetup https://www.youtube.com/watch?v=kr8unJFNbzA
