People & Business - Ignoring Fashion Experts Spurred This Brand To Success In Less Than A Year
- 6 years ago
There are times where industry advice serves as readily available information or road maps for start-ups to follow.
However, the founders of Senreve, Coral Chung and Wendy Wen ignored industry advice to propel them in their business.
Senreve is a luxury handbag company for the modern multifaceted woman which aims to address all needs.
As rising professionals, Chung and Wen recognized that every luxury handbag missed the mark. Existing luxury handbags either didn’t fit a laptop, lacked compartments or weighed less.
Chung and Wen knew that women will love handbags not only for its design but its functionality.
This was not merely thought of, but as consumers of luxury handbags as well. To test his hypothesis, they surveyed hundreds of women.
They learned that critical features missing from the available options were versatility, security, comfortable straps and laptop compartments.
This influenced the need to develop designs that met these requirements.
Wen says, ‘We do not want to create products customers just accept. We want women to love their Senreve bags for its design and usability.
The Maestra became an instant hit due to its clean aesthetics and unique versatility. It is worn different ways ranging from a backpack to a tote.
Since its launch, Senreve bags have sold out multiple times and has received fashion industry praise. The brand has also won the hearts of A-list celebrities and social media influencers.
The brand continues to listen closely to customers and recently launched the Mini Maestra. This was due to popular demand for a smaller version of the Maestra to fit an iPad.
However, the founders of Senreve, Coral Chung and Wendy Wen ignored industry advice to propel them in their business.
Senreve is a luxury handbag company for the modern multifaceted woman which aims to address all needs.
As rising professionals, Chung and Wen recognized that every luxury handbag missed the mark. Existing luxury handbags either didn’t fit a laptop, lacked compartments or weighed less.
Chung and Wen knew that women will love handbags not only for its design but its functionality.
This was not merely thought of, but as consumers of luxury handbags as well. To test his hypothesis, they surveyed hundreds of women.
They learned that critical features missing from the available options were versatility, security, comfortable straps and laptop compartments.
This influenced the need to develop designs that met these requirements.
Wen says, ‘We do not want to create products customers just accept. We want women to love their Senreve bags for its design and usability.
The Maestra became an instant hit due to its clean aesthetics and unique versatility. It is worn different ways ranging from a backpack to a tote.
Since its launch, Senreve bags have sold out multiple times and has received fashion industry praise. The brand has also won the hearts of A-list celebrities and social media influencers.
The brand continues to listen closely to customers and recently launched the Mini Maestra. This was due to popular demand for a smaller version of the Maestra to fit an iPad.