Kanye West Talks Virgil Abloh’s Big Louis Vuitton Gig West spoke with The Hollywood Reporter about his former collaborator moving to the luxury brand. It's not bad or good, it's my creative collaborator being the head of Louis Vuitton. Because [Abloh and I] have been fighting to make apparel at a certain price that still has the same credibility and desirability as something at a higher price... But when they say he was my creative director, that's incorrect. He was a creative collaborator. Prior to his move to Louis Vuitton, Abloh helped produce goods like sneakers and shirts under the Yeezy umbrella. Abloh was originally appointed the new men’s artistic director in March, becoming the first African-American to hold the role.