New dilemmas for India's writers and publishers I FT World Notebook
- 5 years ago
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Sales of printed romantic fiction and some other categories are on the rise in India, but serious literary fiction still struggles. Publishers and authors are adopting new strategies to reach young readers increasingly addicted to smartphones. The FT'S South Asia bureau chief Victor Mallet reports from Jaipur.
Filmed and produced by Jyotsna Singh. Edited by Paolo Pascual.
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Sales of printed romantic fiction and some other categories are on the rise in India, but serious literary fiction still struggles. Publishers and authors are adopting new strategies to reach young readers increasingly addicted to smartphones. The FT'S South Asia bureau chief Victor Mallet reports from Jaipur.
Filmed and produced by Jyotsna Singh. Edited by Paolo Pascual.
For more video content from the Financial Times, visit http://www.FT.com/video
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes