F1 aims to crack lucrative US market
- 5 years ago
► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs
With an investment of more than $400m, Austin, Texas hopes to become the home of F1 racing in the US. Andrew Edgecliffe-Johnson, the FT's media editor, travelled to the city to investigate reigning champion Sebastian Vettel's question, " Does America really care?"
Related article: http://www.ft.com/intl/cms/s/0/c5d0cdcc-1c5b-11e2-a63b-00144feabdc0.html#axzz2AuroBIrK
With an investment of more than $400m, Austin, Texas hopes to become the home of F1 racing in the US. Andrew Edgecliffe-Johnson, the FT's media editor, travelled to the city to investigate reigning champion Sebastian Vettel's question, " Does America really care?"
Related article: http://www.ft.com/intl/cms/s/0/c5d0cdcc-1c5b-11e2-a63b-00144feabdc0.html#axzz2AuroBIrK