Apple's Tim Cook Calls Amazon's Second Headquarters Search a 'Beauty Contest' Cook made the remarks when discussing Apple's plans for a second headquarters at an event in
Chicago Wednesday. Tim Cook, via CNBC Amazon announced a list of 20 finalist cities for its new headquarters in January. The location for Apple's new campus has yet to be revealed, and will primarily host technical support staff. In 2017, Apple opened its massive new headquarters in Cupertino, California
called Apple Park, which cost
$5 billion to construct.