Ask Your Doctor. Until Then, Here’s a Word From Our Sitcom.
- 6 years ago
Ask Your Doctor. Until Then, Here’s a Word From Our Sitcom.
It is outrageous and it is clearly one of the reasons that our drugs are more expensive than any country in the world.”
It’s true that only the United States and New Zealand allow direct advertising of prescription drugs
to consumers, while Brazil allows some advertising of nonprescription, over-the-counter medications.
“One of the things we felt was important was it needed to be natural and it needed to tell his story,
but it also needed to be medically accurate,” said David Moore, a senior vice president at Novo Nordisk.
But a season earlier we had endured what Vulture called “essentially a long commercial
for Disney World,” the obligatory episode where a Disney sitcom goes to Disney World.
Commercials “can benefit health care professionals, as well as patients,” said Holly Campbell, a spokeswoman for the Pharmaceutical Research
and Manufacturers of America, an industry trade group, in an email.
“Any serious political conversation on economic incentives
and prescription drug cost must begin from the market distortions created when insurers and other payers negotiate rebates,” said Charles Fournier, the foundation’s vice president.
This past week, UnitedHealthcare, one of the largest insurers, said it would stop keeping the rebates it got from drug companies, an issue
that is of particular concern to the Type 1 Diabetes Defense Foundation, an advocacy group.
“The conditions that are being promoted change over time in conjunction with the patent cycle,” Jon Swallen, chief research officer at Kantar, said.
It is outrageous and it is clearly one of the reasons that our drugs are more expensive than any country in the world.”
It’s true that only the United States and New Zealand allow direct advertising of prescription drugs
to consumers, while Brazil allows some advertising of nonprescription, over-the-counter medications.
“One of the things we felt was important was it needed to be natural and it needed to tell his story,
but it also needed to be medically accurate,” said David Moore, a senior vice president at Novo Nordisk.
But a season earlier we had endured what Vulture called “essentially a long commercial
for Disney World,” the obligatory episode where a Disney sitcom goes to Disney World.
Commercials “can benefit health care professionals, as well as patients,” said Holly Campbell, a spokeswoman for the Pharmaceutical Research
and Manufacturers of America, an industry trade group, in an email.
“Any serious political conversation on economic incentives
and prescription drug cost must begin from the market distortions created when insurers and other payers negotiate rebates,” said Charles Fournier, the foundation’s vice president.
This past week, UnitedHealthcare, one of the largest insurers, said it would stop keeping the rebates it got from drug companies, an issue
that is of particular concern to the Type 1 Diabetes Defense Foundation, an advocacy group.
“The conditions that are being promoted change over time in conjunction with the patent cycle,” Jon Swallen, chief research officer at Kantar, said.