The see-through consumer | The Economist
- 5 years ago
A.K. Pradeep, of NeuroFocus, discusses the ways in which neuroscience, technology, and big data have enabled companies to know more about their customers than ever before. The session was moderated by Vijay V. Vaitheeswaran, China business and finance editor for The Economist, at The Economist's Ideas Economy: Innovation 2012 event in Berkeley, California.
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The Economist videos give authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.