Vince McMahon tried to bring WWE antics and big money to bodybuilding.

No matter how large bodybuilding has become - it has always been a niche sport. While the prize money at major competitions has increased and the amount of divisions, athletes, and fans has increased year after year... bodybuilding is still decidedly not mainstream. Vince McMahon tried to change that by creating the World Bodybuilding Federation (or WBF) - bringing the kind of fireworks and over the top antics that you see in the WWE. With the gigantic financial backing of his successful wrestling business - McMahon was dead set on turning bodybuilding into the next WWE... but it didn't last.

Shawn Ray was one such bodybuilder approached by Vince McMahon to sign onto a contract. Shawn ultimately didn't bite - but in this episode of Bodybuilding Chronicles Shawn reveals what it was like behind the scenes at the WBF, how it temporarily threatened the IFBB, and the reason it ultimately failed. See a brand new side the mistake that was Vince McMahon's World Bodybuilding Federation in the full episode above!

Bodybuilding, fitness, weight training - all on the Generation Iron Fitness Network!