Pepsi rules the roost in Mint's November Ipsos TVAdIndex survey
  • 6 years ago
An ad for Pepsi by JWT, featuring cricketer Virat Kohli, ruled the roost in the Mint-Ipsos-TVAdIndex survey for television commercials (TVCs) aired in October, topping both the ad reach index on brand awareness and recall and the ad diagnostics index that measures the popularity of TVCs on the basis of softer features such as likeability, enjoyability and believability.