With Diwali just days away, and Christmas around the corner, e-commerce companies and retailers alike are jumping up to combat high-volume sales. In fact, Indian e-commerce companies have seen a nearly five-fold increase in revenue generated as compared to last year. The total value of online shopping is likely to jump 350 per cent, to over Rs 10,000 crore during this festive season, driven by huge price discounts by e-tailers.