Strong brands pay less | FT Business School
- 5 years ago
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Marketing professor Nader Tavassoli, from London Business School, explains to FT Business Education Correspondent Jonathan Moules how brand identity can influence senior executive compensation packages
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Marketing professor Nader Tavassoli, from London Business School, explains to FT Business Education Correspondent Jonathan Moules how brand identity can influence senior executive compensation packages
For more video content from the Financial Times, visit http://www.FT.com/video
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes
Business School
Discover the FT’s Business Education section
http://www.ft.com/business-education
Click here for more Business Education videos
http://video.ft.com/Business-School