An Up-and-Coming Designer Sets Her Sights on New York Fashion Week

An Up-and-Coming Designer Sets Her Sights on New York Fashion Week
We feel like they really feel our vibe.”
And yet you won’t find Nanushka on the official calendar of New York Fashion Week, compiled
and published by the Council of Fashion Designers of America, the body that oversees it.
“We don’t want to get to a place where we’re rushing people to show.”
As it makes its big debut, Nanushka finds itself in an interesting place, where the traditional fashion power structures
— department stores, editorial placement, New York Fashion Week — are at once both more and less important than ever
“We chose New York because of its openness and curiosity,” Ms. Sandor said.
With occasional exceptions, no new designer is allowed an official spot on the tightly controlled calendar its first year in New York.
That amount is a small fraction of what larger brands will spend on a fashion show; Nanushka is opting for a presentation, wherein the models are static
and critics and potential buyers mill about, instead of a more expensive runway show.
“The cost of retouching photos is insane,” Ms. Sandor said.
But this is the first time she will be showing at New York Fashion Week, which starts Monday.