Before battling it out in the Karnataka Assembly Elections 2018, the Congress and the Bharatiya Janata Party (BJP) are already engaged in an online video duel. Armed with videos dripping with wit and sarcasm both parties have taken the social media battle from tweets and posts to audiovisual format- all in a bid to conquer more social media space. On Sunday, the Congress posted a video terming the BJP- "Beef Janata Party". The 1.19 minutes video called out the BJP's hypocrisy around beef as business and in politics. Witty lines, photos and quotes of BJP leaders on beef was the highlight of Congress' video aimed at mocking the BJP. "Videos with sarcasm and wit seem to attract more view and have the potential to go viral than text or images," said a senior office-bearer from the Congress Social Media Cell who requested not to be quoted. "Facts, humour highlighting issues are our interest. No personality attacks but focus will be on failures of the Central government towards Karnataka, Yeddyurappa versus Siddaramaiah's government and Modi's Gujarat model versus Siddaramaiah's Karnataka model," the functionary added.