The Marriage Ended. The Company Thrived.

  • 6 years ago
The Marriage Ended. The Company Thrived.
Then again, there is something implausible about EO Products itself, beginning with its homegrown origins
and the way that, more than two decades later, the company is run by Brad Black and Susan Griffin-Black, the couple who head it.
Given where the two of them came from, which was a start-up that didn’t have much financial backing, makes it even less likely.”
Perhaps had Mr. Funk known that the couple was whipping up a foaming shower gel containing an alternative to sodium laurel sulfate — an ingredient
that some studies have linked to cancer, but without which it is difficult to create a lather — in the sort of three-gallon stainless steel stockpots that you make soup in, he would have been even more skeptical about the odds of EO Products lasting over the long haul.
How Brad Black and Susan Griffin-Black built EO Products into an all-natural skin care juggernaut despite getting a divorce along the way.

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