Inside the Home of Instant Pot, the Kitchen Gadget That Spawned a Religion
- 6 years ago
Inside the Home of Instant Pot, the Kitchen Gadget That Spawned a Religion
In 2010, after several months of sluggish sales in
and around Ontario, Mr. Wang listed the Instant Pot on Amazon, where a community of food writers eventually took notice.
After a brief and unsuccessful attempt to start his own tech company, Mr. Wang turned his attention to kitchen appliances, a market
that hadn’t yet been visited by the tech industry’s disruption fairies.
Eventually, Instant Pot sent Amazon wholesale shipments directly from factories in China,
and Amazon began promoting the machines in its major annual sales.
“Without Amazon, we wouldn’t be here,” Mr. Wang said.
In 2010, after several months of sluggish sales in
and around Ontario, Mr. Wang listed the Instant Pot on Amazon, where a community of food writers eventually took notice.
After a brief and unsuccessful attempt to start his own tech company, Mr. Wang turned his attention to kitchen appliances, a market
that hadn’t yet been visited by the tech industry’s disruption fairies.
Eventually, Instant Pot sent Amazon wholesale shipments directly from factories in China,
and Amazon began promoting the machines in its major annual sales.
“Without Amazon, we wouldn’t be here,” Mr. Wang said.