Group Nine raises $40 M for video push

Group Nine Media, which comprises Thrillist, NowThis, The Dodo, and Discovery's Seeker, just secured a $40 million cash infusion from Discovery Communications. The media company is focusing on video production for social and digital distribution. We founded Group Nine with the strongly held belief that the media industry was at the beginning of a massive and definitive shift to digital video." CEO Ben Lerer (Thrillist) "This vote of confidence from our partners in both our vision and trajectory will allow us to lean in and grow faster and smarter." Across all of its brands, the company rakes in over 5 million views a month and reaches 40 million unique users everyday.