Starbucks to sell Tazo tea brand to Unilever
- 6 years ago
On Thursday, Starbucks announced it is selling the Tazo tea brand to Unilever for $384 million. The coffee-giant will now lean on Teavana as its main global brand for tea. “We continue to see significant growth in our tea business through our Teavana brand and this transition supports our strategy to elevate the premium tea experience for our customers." Starbucks had originally purchased Tazo for $8.1 million in 1999.