Vegemite, the Beloved Australian Spread, Goes Upmarket
- 7 years ago
Vegemite, the Beloved Australian Spread, Goes Upmarket
Mr. Hill lighthearted that When asked whether the new product may be a cynical, short-lived marketing ploy
" he said, "because you never know!" Adam Baidawi isn’t stupid enough to buy a limited-edition blend of yeast extract...is he?
that We do think our fans will love it, and if they do, we want to hear from them,
Bega, manufacturer of the iconic — if divisive — yeast extract spread, released a new
and more expensive version of the product this week, raising questions about whether the brand had abandoned its humble roots in favor of a more affluent demographic.
Maybe I’d like it more than original Vegemite." Mr. Agius said he could not easily distinguish the new blend from the original.
Mr. Hill said that Some people spread their Vegemite on lightly; some lather it on,
Mr. Hill lighthearted that When asked whether the new product may be a cynical, short-lived marketing ploy
" he said, "because you never know!" Adam Baidawi isn’t stupid enough to buy a limited-edition blend of yeast extract...is he?
that We do think our fans will love it, and if they do, we want to hear from them,
Bega, manufacturer of the iconic — if divisive — yeast extract spread, released a new
and more expensive version of the product this week, raising questions about whether the brand had abandoned its humble roots in favor of a more affluent demographic.
Maybe I’d like it more than original Vegemite." Mr. Agius said he could not easily distinguish the new blend from the original.
Mr. Hill said that Some people spread their Vegemite on lightly; some lather it on,