Buzzfeed’s cooking brand Tasty produces some of the most popular digital content in the worldTasty videos get 2.3 billion views per month according to research firm Tubular Labs, making it the fastest growing part of BuzzFeedNow BuzzFeed is launching its first smart appliance, the Tasty One Top, an app-connected cooktop The One Top is due to begin shipping this NovemberBuzzFeed is also launching the new Tasty app, which includes almost 1,700 video recipesThe One Top syncs up with the recipe videos via Bluetooth to help users prepare mealsAnd the reason for the One Top pentagon shape? A simple explanation: “Because Instagram.”Ashley McCollum, general manager of Tasty, "What we’re seeing is how to make a business out of massive intellectual property that was built digital-first”