The N.F.L. Is Now One of the Most Divisive Brands in the U.S.

  • 7 years ago
The N.F.L. Is Now One of the Most Divisive Brands in the U.S.
After LeBron James tweeted his support for Stephen Curry, whose invitation to the White House was rescinded by Mr. Trump (after Mr. Curry indicated he
wouldn’t attend), the share of Trump voters who said they held very unfavorable views of Mr. James more than doubled, to 23 percent from 11 percent.
About 60 percent said they viewed it favorably, while about 20 percent said they viewed it unfavorably, according
to daily online surveys conducted by Morning Consult, a polling, media and technology company.
But Trump voters were much more likely to do so, while respondents who said they
voted for Mrs. Clinton were more mixed in the coverage they reported seeing.

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